New York, NY (November 2018)– LUVMEMORE, an affordable and accessible size inclusive collection, launched into the market place on November 26 through ecommerce platform, www.luvmemore.com. The online store retails clothing label Joy & Ash, which consists of printed and solid women’s dresses, kimonos, dusters, skirts and blouses, and is available in sizes XS – 3X. Upon request, pieces can be customized in extended sizing XXS-5X.
This direct to consumer womenswear line is the brainchild of creative duo Varun Kumar & Adriana Martinez. Stemming from the idea that fashion is an extension of one’s identity, and fashion forward pieces should be accessible in any size, the concept behind ‘LUVMEMORE’ originated in 2017, with hopes of eventually influencing the industry to be more inclusive and expand product offerings to those who don’t fit in “traditional” sizes. To help spread this message, LUVMEMORE created the #luvMYsize program, which encourages body positivity and urges other brands to embrace all shapes and sizes. To celebrate the collection launch, the brand enlisted the help of top influencers worldwide including Azriel Crews, Sarah Hamel-Smith, Giada Bert, Kiarra King, Ava Michelle, Jenn Rubio, Sheila Lopez, Gina Amendola, Ashley Laderer, Kaitlyn Huffman, Sandae Cooke, Stephanie Mallick, Joanna Capone, Krity Shrestha, Kristen Bousquet, Brooke McPheeters, Annoula Dritsas, Florencia Rodi, Lily Lane & Viviane Perpetuo who shared the hashtag across their social channels.
The collection offers a variety of dresses, skirts, blouses and signature styles including kimonos and dusters. All pieces are available in an assortment of trademarked prints including patchwork pieces, floral mixers, cotton stripes, animal/skins, and vintage scarves, with a focus on a colorful palette.
In addition to their standard collection, LUVMEMORE will also be launching a #MakeMySize collection in 2019 allowing fashionistas to submit pieces not available in their size for LUVMEMORE to recreate in sizes XXS-5X. The Standard Collection retails from $25-$65 and #MakeMySize collection will retail from$50-$60.
For more information on the collection please visit www.luvmemore.com