This enhancement enables financial institutions using the ASAPP omni-channel account and loan origination solution to offer their customers insurance protection as part of the digital lending application. This “insurtech” enhancement streamlines the often-fragmented process of securing protection on approved financing into a single fast and simple digital experience.
“Today’s customers expect all their options to be presented, upfront, in an easy to understand way,” says Ryan Yates, VP Marketing & Operations, ASAPP Online Solutions. “This innovation facilitates a seamless continuation of the lending opportunity that can be completed on a mobile, tablet, or desktop device, from the end customer’s home, branch, or even on the go.”
As ASAPP’s testing and deployment partner, Northern Credit Union launched the omni-channel solution earlier this week, offering its members disability, life, and critical illness insurance coverage on all digital loans, lines of credit and mortgages.
“Having insurance integrated within the ASAPP solution is a huge benefit to our lending process and gives Northern a true point of differentiation from other credit unions, banks and financial institutions,” says Tony Durham, SVP Strategy, Innovation and Operations, Northern Credit Union. “More importantly, it helps us deliver peace of mind and financial wellbeing for our members in a way that has never been possible before.”
Nicole Benson, CEO, Valeyo, adds, “This end-to-end solution sets a new standard for insurance integration within the online lending process. It’s a first for the Canadian marketplace and reflects the type of innovation we’re committed to bringing to our partners and their members. We’re proud of our collaboration with ASAPP to deliver this unique solution to Northern Credit Union and its members.”
ASAPP delivers Canada’s most complete omni-channel account and loan origination solution for retail and small business banking. ASAPP has been developed by industry professionals including digital marketing, banking, compliance, analytics and technology experts that have ensured every last detail has been covered. For more information, visit asappbanking.com.
About Northern Credit Union:
Northern Credit Union is a full-service, locally operated financial institution, offering personal and commercial products and services and financial planning expertise to more than 70,000 member shareholders. Serving 31 Ontario communities, Northern is committed to educating members about financial literacy and providing the tools to help members achieve their financial goals. For more information, visit northerncu.com.
Valeyo is a leading Canadian-based provider of insurance and delivery solutions to the financial services industry. At Valeyo our focus is on bringing together the right products, solutions and services to help our partners thrive. It’s more than a promise. It’s the foundation of how we work. And for more than 40 years, we have been creating the connections with people, partners and industry to drive collaboration, revenue growth and opportunity for all our partners. For more information, visit valeyo.com.
VP Marketing & Operations, ASAPP Online Solutions
SVP Strategy, Innovation and Operations, Northern Credit Union
P: 705.253.9868 ext. 4711
Marketing & Communications Manager, Valeyo