LIGHTNING RELEASES (3/8/2014) – Celebrities were everywhere having the time of their lives at an upscale Hollywood party created by Celebrity Connected. The celebration brought the stars and promotion-savvy businesses together in the spotlight.
At Celebrity Connected’s event prior to the Academy Awards there were a lot of famous faces gathering at the W Hotel in the heart of Hollywood. There were the stars from movies, television series, popular reality shows, music, and the sports world, including members of the casts of Scandal, Breaking Bad, The Blacklist, The Closer, Glee, Teen Wolf, etc. Wonderful stars such as Tyrese, Joshua Malina, Penny Marshall, Chaka Khan, Tony Dennison, Doris Roberts, Lisa Leslie, Kyle Massey, Estelle Harris, Omarion, Bill Engvall, Charles Baker, Jackee Harry, and a couple of true Hollywood legends Ed Asner and Mickey Rooney, hanging out with the cast of Vanderpump Rules. It was a great mix of Hollywood notables on hand at the special celebrity gift lounge that was a fun-filled event. A deejay was helping the place rock and all the stars were announced with great fanfare as they entered the ballroom where the celebrity gifting was part of the wild celebration.
They all had a chance to connect with the businesses that have the hottest products and services which help the stars become trendsetters. Beauty and health products, trendy fashions and designer clothing, fabulous jewelry, accessories, home décor, electronics, creations from fine craftsmen, fitness, and various yummy treats came from businesses across America, and even several international companies from the U.K., Germany, and South America. Charitable organizations have also attended.
Gene Sheynis, Max Beck, and Steve Stein are the creative forces behind Celebrity Connected and the executive producers of the events. Stein proudly informs that the Irvine-based company was the first to create the business model for celebrity gifting, which has now become a phenomena and the “must do” activity for every awards season. “Others have copied us, and many once worked for us, but we were the first,” reports Stein. He notes that an important key ingredient to the business is the stellar Hollywood crowd that attends the Celebrity Connected events regularly. “We have our regulars from Hollywood’s A-List and they are always excited to return and see what’s new from the unique companies we invite. We always have a diverse range of products and services that get directly in the hands of the celebrities. It is always an upscale event offering the best experience for everyone participating. It is the party atmosphere that we create that makes us unique in our business and a true leader.”