LIGHTNING RELEASES: HOUSTON (August 21, 2014) – Chron.com, the flagship website of the Houston Chronicle Media Group and Houston’s most-read local site, has topped more than one billion page views for the year.
“We reached the 1 billion page view mark for the first time in December 2012, then in 2013 we hit that mark in November. The fact that we reached this milestone in August illustrates that Chron.com is Houston’s go-to source for breaking news and the site to read when you want to know what Houston is talking about now.” said Andrea Mooney, executive producer and director of digital content for HCMG. “From breaking local news and enhanced suburban coverage to reporting on the impressive restaurant and nightlife scene, to giving you the inside scoop on sports teams and booming real estate, energy and medical industries, Chron.com is the one-stop shop for what’s happening in Houston.”
The Houston Chronicle went digital on October 8, 1995 with the launch of Chron.com on the web and Houston Chronicle Interactive on Prodigy, which gave users access to bulletin boards and chat rooms. About a year later, the company focused all efforts on Chron.com. Over the subsequent 19 years, the Houston Chronicle has continued to expand its multi-platform digital reach with the latest trends in technology and consumer on-demand services, including web, mobile, tablet, and electronic replica versions as well as social media channels. Chron.com holds the number one position in the Houston market among local news providers, with its closest competitor with less than half the market share of Chron.com.
The Chron.com mobile site underwent a redesign a year ago improving the consumer interface with faster access to Houston’s breaking news in diverse formats, including enhanced video, more photos and quicker story reads. As a result, Chron Mobile traffic is up 110% this year, reinforcing its #1 position in the market now and in the future.
Contact:
Pam Kehoe | Houston Chronicle | 713.362.6038| Pam.Kehoe@chron.com
About Houston Chronicle Media Group
The Houston Chronicle, the largest newspaper in Texas and the nation’s seventh-largest newspaper, has evolved into a multi-media company producing a portfolio of print and online products serving the diverse audiences within Houston, in English and Spanish. As part of its core product portfolio, Houston Chronicle Media Group (HCMG) creates unique community and Hispanic experiences through its Community Extra publications, serving eleven distinct areas in and around Houston, and La Voz, serving as a key source of local news for Houston Hispanics. In addition to its core product portfolio, HCMG reaches key Houston growth audiences with specialized publications including HealthZone, bringing comprehensive health technology news to the healthcare industry monthly and FuelFix, a daily news gathering organization and publication providing analysis and perspective to the energy sector.
The Houston Chronicle is owned by the Hearst Corporation. Follow the Houston Chronicle on Twitter at @Houstonchron