Morningstar Innovations & Design, creators of the EZ-Level Cabinet Leveling System, are thrilled to announce a new venture with Edel Cabinets Direct, an online Ready-To-Assemble custom cabinet retailer that prides itself on providing high-quality solid wood cabinets to last a lifetime.
This collaboration will enhance the DIY experience by providing high quality cabinets with a cutting edge leveling system streamlining the entire installation process. All cabinets purchased from Edel Cabinets Direct now include the EZ-Level system.
Customers will also be able to design their kitchen on the EdelCabinetsDirect.com website, which contains an extensive amount of resources including EZ Level’s detailed Installation videos, which have a huge following online. “We spent about six months shooting and editing a complete video series called ‘How To Install Kitchen Cabinets’ covering every detail of kitchen installation from start to finish. Currently, that video series has over 2.5 million views and is seen by over 1,200 people daily, helping countless families every day.”, commented Brooks Courtney, the inventor of the EZ-Level System and President of Morningstar.
With the superior quality of Edel Cabinets Direct’s products, the informational and easy-to-browse website, and the innovative EZ-Level system, the customer experience will be enhanced from purchase to installation.
Rod Edel, the founder and CEO of Edel Cabinets Direct comments “We are pleased to be working with EZ-Level officially, as their innovative system has been a part of our process from the beginning. It is extremely exciting to be able to offer customers a way to simplify the cabinet installation process in the way that we as industry professionals have been doing for over 11 years.”
About Edel Cabinets Direct:
Family owned and operated by Rod and Kristin Edel, Edel Cabinets Direct is the ideal custom cabinetry design destination for the DIY homeowner and the building contractor. Offering some of the most high-quality pieces for your home, Edel has quickly become the one-stop shop for designers and homeowners alike. Beginning as a locally-focused custom cabinetry and kitchen remodeling business and showroom in Oregon, Edel Cabinets Direct has relocated to an expansive space where we can use eco-friendly manufacturing processes and continue our standard of building and producing a distinctive product while providing excellent customer service.
In today’s world, the older values of long-lasting quality, careful craftsmanship, and good old-fashioned customer service has unfortunately given way to “disposable” products with an expectation of impermanence, mass-produced goods with little or no customization, and outsourced, busy call centers or automated customer service systems. We don’t believe in cutting corners for profit and selling our customers short, because we understand what it’s like to be on the other side of the transaction. We believe in honesty and integrity, passion and precision. With high end cutting-edge technology and a talented team of employees, our goal is to always deliver an exceptional product and a customer experience that exceeds expectations. By providing custom USA-made, solid wood cabinets online and cutting out the installation costs, we eliminate the middle man and pass the savings on to our wonderful customers.
The EZ-Level system is a revolutionary approach to the traditionally time-consuming and difficult process of leveling kitchen cabinets. EZ-Level replaces cumbersome and unreliable “shims” with a precise easy-to-adjust mechanism quickly leveling cabinets, regardless of the condition of the floor, walls or corners of a kitchen. Now, instead of spending three to four hours leveling, any installer can laser level the entire kitchen in about five minutes.
“We created the leveling system out of desperation, because many of our installs were in 100+ year old homes on the beach, and shims were not an option as they would move out of place within a few days due to thermal expansion. We had to develop a system that would enable our installers to quickly level the cabinets and maintain that level for the life of the kitchen. High end countertops such as Soapstone or Granite must have a stable foundation or they will inevitably crack—the EZ-Level system solved all of those issues,” remarked Brooks Courtney.
The surprising side benefit of this solution was that DIY enthusiasts loved the system as well, because it allowed them to install kitchen cabinets like a seasoned pro. Brooks Courtney is very proud of the popular following and happy customer base of the product, noting “As of Jan 2019 we have over 1,900 5-Star Reviews by both home owners and pros alike”.
“We are extremely passionate about our products and videos and are blessed to be able to help so many people. We are a Christian, family owned company, so God is at the center of everything we do. Therefore we strive for excellence in quality and in customer service which is why we are so excited to partner with Edel Cabinets Direct. Rod and his team strive for that same spirit of excellence and once we started to discuss the partnership, I knew immediately that this was a divine connection,” said Brooks.