NEW YORK – The NY Chapter of the International Advertising Association (IAA) will present its 10th Annual Global Marketing Summit taking place at Thursday, April 24th at the Time Warner Center. This year our focus and theme will be “FINDING THE RIGHT BALANCE BETWEEN MAN, MONEY, MEDIA AND MACHINE”
The primary objective of the Summit is to provide an engaging platform to share best practices, discuss industry wide issues and challenges, as well as offer an opportunity to network with advertising and marketing executives from around the globe.
Past speakers at the IAA Global Marketing Summit included journalists Richard Quest, Fareed Zakaria, Laura Trevelyan, Christiane Amanpour and Anderson Cooper. In addition, marketers from the world’s leading agencies and global brands such as Irwin Gotlieb, WPP, Toyota, Goldman Sachs, IBM, Google, Coty Prestige, Prudential, Ameriprise, Xerox, Dell, Starwood Hotels, Avon, The Coca-Cola Company and more.
Opening the conference will be Keynote speakers from IBM and Nielsen discussing the Impact of Watson and Cognitive Computing on Media & Advertising
This year our guest panelists will include a number of world’s leading members of the international advertising community and will feature three different discussions, including , branding, programmatic buying and the risk and reward of being first.
Branding - Michael Paradiso, VP, Content & Messaging at CA, Susan Hammes, VP, Content and Social Media Marketing at American Express, Tim Mapes, CMO of Deltaand Marjorie Schussel, Corporate Marketing Director of Toyota Motor North America will discuss branding and the new technologies that have emerged that allow brands of all sizes can commit to stories that befit their products, their employees and the essence of their brands.
Programmatic Buying – Gary Milner, Director, Global Digital Marketing Manager at Lenovo, Barry Lowenthal, President Media Kitchen, Josh Jacobs, CEO Accuen, Suzy Deering, CEO Moxie, Domenic Venuto Global President, Data & Technology at Vivaki, Leigh Jacobson, Director, NA Consumer Marketing, Digital Marketing at Citigroup will discuss the benefits of programmatic buying for Brands, Agencies and Publishers and why programmatic ad technology companies are among the fastest growing technology companies in North America.
The Risk and Reward of Being First – Gerry Moran, Head of Social Media at SAP in North America, Matt Rayner, EVP, Managing Director at Starcom MediaVest,
Amanda Rubin, Managing Director, Brand Marketing And Digital Strategy Goldman Sachs, Ben Jankowski, Group Head, Global Media MasterCard,Lee Maicon, SVP, Strategy, 360i will make up the panelists experts will debate the risks versus rewards of being first.
Following our panel discussions will be a luncheon and an opportunity for guest to network with other professionals. You can register for the event here.
Vice President Area Director US/ Canada,IAA Global
IAA Global Executive Director, NY Chapter
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New York, NY 10011