Sponsorship agreement is one more in a long list of successful partnerships with the government and people of French Polynesia
AMERICAN FORK, UTAH; July 13, 2018—Morinda, the company that gave the world Tahitian Noni Juice, has signed a long-term deal to become a title sponsor of the Miss Tahiti pageant. The agreement is the latest manifestation of a wonderful and mutually beneficial relationship with the people and government of Tahiti—the home of the world’s best noni.
“We couldn’t be happier to work once more with the amazing people of Tahiti by sponsoring the Miss Tahiti pageant,” said Shon Whitney, global vice president of sales and marketing. “It makes all the sense in the world for us to be a part of this magnificent event—which is actually a celebration of health, beauty and the Tahitian culture. We built our company on these three bedrock principles.”
Tahiti is a place of unrivaled beauty. From white-sand beaches to dramatic volcanic mountain ranges, Tahiti’s landscape is breathtaking. Likewise, its people are beautiful and strong. Morinda feels a great corporate responsibility to preserve Tahiti’s great culture of health and beauty, and Whitney believes this partnership will help do just that.
“We draw so much inspiration from Tahiti,” he said. “Not only is it the home of noni, but it’s the heart and soul of our whole company. The people, the beautiful landscape—we think about Tahiti with every step we take. We hope by partnering with the Miss Tahiti Pageant to preserve that culture, and also shine a light on this heavenly place.”
In addition to offering public relations, operational and financial support for the event, Morinda will also reward the winner of the pageant, “Miss Tahiti,” the opportunity to be a worldwide spokesperson, and the cornerstone of a large publicity and awareness campaign. This campaign will whisk her away to fabulous locations all over the world.
Morinda’s unique public-private relationship with Tahiti and the government of French Polynesia spans over two decades. In 1996, Morinda created a market for the noni fruit, which grows in abundance on the islands of French Polynesia, and brought thousands of jobs to the country, especially in the rural areas. Tahitian Noni Juice, Morinda’s flagship product, is a worldwide phenomenon, and it caused noni to become Tahiti’s No. 1 agricultural export in less than two years. Morinda built a huge state-of-the-art processing facility on the island of Tahiti, creating more jobs in the process, and is a frequent supporter of Tahitian social causes—providing relief after natural disasters and maintaining support of a local orphanage.
“We are always looking for more opportunities to partner with the people of Tahiti,” Whitney said. “We just feel so honored to be a part of that nation’s proud story.”