Google News, Bing News, News360, Topix News Search, Technorati and other news search engines are news portals driven by algorithms that aggregate headlines from various news sources across the world.
These high-traffic news portals accept only a handful of websites that meet a specific set of criteria. For example, there are fewer than 20,000 websites that are part of Google News, most of which are national papers and prominent news websites. Google remains the single most visited website on the internet. By getting your content into Google News, you have the opportunity to get your press release or article in-front of thousands of people within minutes of your release being published.
Of course, Google isn’t the only game in-town. For this reason, we’ve worked with Bing News, News360 and Topix to distribute content to their news search engines as well.
Many other websites use Google and Bing News’ RSS feeds to populate news on their websites, magnifying the level of traffic sent by news search engines. Many journalists and other individuals requests email alerts on a variety of topics through Google News Alerts. E-Mail alerts are sent to subscribers every time news articles meeting their criteria are published. Your content will also receive preferred placement in regular search engines for several days after publication, as search results in Google and Bing often include several headlines from their news search engines at the top of their results pages.
Very few websites are accepted into a single news search engine. With Lightning Releases, you have the opportunity to get your content published in all of the major news search engines, as well as several prominent national publications. Major press release distribution services charge as much as $400.00 to submit your press release and do not guarantee your content will be included in news search engines. With Lightning Releases, you can submit your news-style article or press release to Google News, Bing News, News360 and Topix News Search for as little as $79.00.